World Wrestling Entertainment (WWE) has hailed last weekend’s WrestleMania 36 as the ‘most social event’ in its history after the pre-recorded, closed event recorded 967 million video views and 46 million hours of content consumption.
Despite fears over the COVID-19 (Coronavirus) global pandemic, the media and entertainment company decided to hold the event behind closed doors at the WWE Performance Center in Orlando, with fights pre-filmed on March 25 and 26 and aired over two nights on April 4 and 5.
This resulted in the WWE recording 967 million video views across its digital and social platforms, marking a 20 percent increase over last year’s event, along with a 28 percent increase to content consumed in 2019.
In addition, WrestleMania 36 also pulled in more than 13.8 million total social media interactions across Facebook, Instagram and Twitter, a 57 percent increase on WrestleMania 35 in 2019.
The viewership and consumption figures take into account video views and hours consumed across all platforms the event was broadcast or videos shared, WWE Network, WWE.com, YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat.
With almost every sport around the world on hold or cancelled as a result of the Coronavirus outbreak, the WWE’s decision to continue with the running of its event, while widely criticised throughout the US in particular, proved successful for the organisation.
Breaking records across all engagement fields for the company’s annual flagship event is bound to put some faith into competitions around the world that are planning a return to action in the coming months, such as the NRL and the Bundesliga.