The World Surf League (WSL) has announced the appointment of Scott Hargreaves as WSL Commercial Director to start in early January 2019.
Key areas of focus for Hargreaves will be driving growth via partnerships and other business opportunities in Australia, Asia and Oceania, whilst also being responsible for Global Endemic Surf Partnerships.
Hargreaves was recently Global Vice President of Marketing for Billabong and previously worked at Rip Curl in numerous leadership capacities.
Throughout his career he has managed many World Tour events, global partnerships with international brands, developed industry-leading brand campaigns and has strong relationships with many of the WSL’s marquee athletes.
WSL CEO, Sophie Goldschmidt said: “Scott is a well-respected professional in the surf industry with a clear track record of success both in Australia and globally.
“Having gained experience from managing and driving revenue for marquee surf brands and event programs, managing athlete rosters and large-scale digital and retail marketing campaigns, Scott has the perfect skillset to make the most of the undoubted opportunities that exist in the coming years for WSL and surfing.”
Hargreaves will work alongside WSL General Manager, Andrew Stark and Kelly Slater Wave Co Australia and Oceania out of the WSL Australian office, and also closely with the WSL’s new Head of Strategic Partnerships, who will be based in Santa Monica.
“I’m incredibly excited to be joining WSL, at a time of real opportunity for the company,” Hargreaves said.
“I’m confident my understanding and respect for professional surfing and the industry will provide value on many levels for the WSL and the organization’s key partners.
“I’m thrilled knowing my next career chapter with the WSL will help shape the future of professional surfing”