Ministry of Sport

WSL And Lululemon Team Up For Rising Tides Youth Engagement In Maui

The World Surf League (WSL) has announced a partnership with Canadian athletic apparel retailer, Lululemon, to help deliver the Maui Pro – the final stop on the 2019 Women’s Championship Tour (CT) that will determine this year’s surfing World Title.

As part of the partnership, Lululemon will provide additional athlete preparation and recovery zones for the world’s best surfers and a new VIP viewing area for fans.

Sharing WSL’s commitment to the progression of women’s surfing, Lululemon will also support the WSL Rising Tides program in Maui.

WSL Rising Tides is the global beachside engagement program where young local surfers have the opportunity to surf and interact with the professional competitors at each CT stop.

Honolua Bay was host to the first-ever Rising Tides event last year and will now have Lululemon full support to inspire the next generation of young girls.

“We are so lucky to be returning to Honolua Bay again this year thanks to the support of Lululemon and WSL,” Hawaiian professional surfer and Lululemon Elite Ambassador, Malia Manuel said.

“Honolua is by far the best event on our schedule and to finish our competitive year in Hawaii is so special to me.

“I’m looking forward to being involved in all the amazing things that Lululemon and the WSL Tour bring to the awesome community of Maui.”

As one of the most iconic waves on the CT, the Lululemon Maui Pro at Honolua Bay will host the World Title showdown between current World No. 1 Carissa Moore (HAW), No. 2 Lakey Peterson (USA), and No. 3 Caroline Marks (USA), and will also serve as the final provisional CT qualification pathway for the Tokyo 2020 Olympic Games.

“We are excited about our new partnership with Lululemon and WSL,” WSL Chief Revenue Officer, Cherie Cohen, said.

“Lululemon is tremendously well-aligned with our healthy and active lifestyle community.

“This partnership is a testament to the importance of the World Title and a celebration of women’s surfing at all levels.”

The Lululemon Maui Pro opens on November 25 and runs through December 6, 2019.

Shaun Carney

Shaun Carney