Women’s British Open secures 5-year AIG sponsorship
American International Group, Inc. (NYSE: AIG) will become the title sponsor of the Women’s British Open beginning in 2019.
Under the five-year commitment, the Championship will be known as the “AIG Women’s British Open.”
Established in 1976, the Women’s British Open is a Major championship in women’s professional golf, owned by The R&A and sanctioned by both the LPGA Tour and the Ladies European Tour.
For AIG, the Women’s British Open is its first title sponsorship in professional golf.
“We are pleased to become the title sponsor of the Women’s British Open,” President and Chief Executive Officer of AIG, Brian Duperreault said.
“This Championship is an iconic tournament combining tradition, world-class golf and a diverse global audience that reflects all of AIG’s stakeholders.”
The partnership also extends AIG’s commitment to good corporate citizenship as the LPGA Foundation supports junior golf programs, scholarships and financial assistance programs for women and young girls.
The 5 E’s of Girls Golf, developed through the LPGA*USGA Girls Golf program, teaches more than just the game of golf; it also focuses on skills that are specific to the development of young girls and aims to inspire them for the game of life.
“Having a leading global brand as prestigious as AIG partner with the Women’s British Open speaks volumes for what we have achieved in recent years, the appeal of golf and the ever-increasing stature of the women’s game,” Ross Hallett, IMG’s Executive Tournament Director and Senior Vice President said.
“Together with The R&A and our partners at the LET and LPGA, we look forward to partnering with AIG to continue to raise the bar in women’s golf and the stature of this event.”
The 2019 Championship will be played over the Marquess Course at Woburn Golf Club, outside London from 1 – 4 August.