The International Cricket Council (ICC) has agreed to a three-year deal with Australian winemaker Wolf Blass.
The global partnership certifies Wolf Blass as the official wine partner of the 2019 ICC Cricket World Cup and the 2020 ICC World T20 events, to be held in England, Wales and Australia respectively.
Wolf Blass plan to release a range of limited-edition labels ahead of next year’s World Cup, coupled with a UK promotion that will give fans the chance to win tickets to the tournaments final.
Campbell Jamieson, the ICC’s general manager of commercial, said: “The global reach of the ICC’s events means we can provide Wolf Blass with an outstanding platform to showcase the breadth of their portfolio.
“The success of the partnership last summer in the UK at the ICC Champions Trophy and the opportunities that lie ahead with the ICC Cricket World Cup and the ICC World T20 gives us the chance to cement a great partnership.”
“Wolf Blass is pleased to be the Official Wine Sponsor of the ICC Cricket World Cup in a partnership that extends globally,” Treasury Wine Estates Deputy Chief Marketing Officer Angus Lilley said.
“Wolf Blass has a fantastic history aligning to sport, including the 2015 ICC Cricket World Cup, and we’re looking forward to aligning again with one of the biggest events on the sporting calendar.”
The ICC are anticipating further partner announcements throughout the year with Wolf Blass the first of “a number of global brands” to partner with the World Cup.