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WNBA and PointsBet Announce Historic New Partnership

T
he Women’s National Basketball Association (WNBA) have announced a new partnership with PointsBet, as the company becomes the authorised gaming operator of the WNBA.

The deal is the company’s first partnership with a women’s professional sports league.

CEO of PointsBet USA, Johnny Aitken, said: “We are thrilled to align with the WNBA and bring the world-class PointsBet experience to one of the most digitally-engaged fan bases on earth.”

“The WNBA has done a phenomenal job with growing fan engagement, and PointsBet is excited to be a piece of that puzzle moving forward,” Aitken said.

“In owning and operating our technology from end-to-end, PointsBet can innovate our product and personalise our offerings according to fan interest and needs.

“WNBA supporters will appreciate this competitive advantage, as well as our app’s market-leading speed and ease of use,” he said.

WNBA commissioner, Cathy Engelbert, said the league was excited to be partnering with PointsBet.

“Innovating at the WNBA and enhancing the fan experience starts with recognising how our fans want to interact with the players, teams, and the league, and PointsBet will enhance a second screen experience that digitally-engaged fans are looking for,” Engelbert said.

“We’re excited to partner with PointsBet to continue expanding in the sports betting space and look forward to the innovative ideas they will bring to our game,” she said.

PointsBet are currently partnered with the National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB).