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weber and WBBL

Weber Barbecues Score Naming Rights To WBBL

C
ricket Australia’s Women’s Big Bash League (WBBL) has announced a new naming rights partnership with Weber Barbecues.

Starting this season, the League will now be known as the Weber WBBL, aiming to create a new era of innovation for the world’s leading cricket competition for women.

Weber will also become a supplier of the KFC Big Bash League.

Cricket Australia CEO, Nick Hockley, said: “We’re delighted to welcome Weber as naming rights partner of the Women’s Big Bash League and the latest addition to our stable of valued partners across Australian cricket.

“As the League enters its seventh season, we’re thrilled to be working with Weber as we continue advancing cricket as a leading sport for women and girls,” he said.

“Weber has a proud history of challenging the norm in family entertainment, and we look forward to combining our shared visions for Weber WBBL|07 and beyond.

Cricket Australia General Manager of Big Bash Leagues, Alistair Dobson, added: “Since the 1950s, Weber has been changing the culture of barbecuing through its innovative, aspirational approach to family entertainment,” he said.

“Much like the League, Weber has harnessed an iconic element of Australian culture and applied its own touch.

“Now both occupy their own place in an Australian summer – the WBBL in its standalone October-November window, and a Weber in every backyard.

“We thank Weber for their support of the League and look forward to seeing their brand adorn the broadcast, venues and club playing uniforms throughout Weber WBBL|07.

Weber Barbecues Managing Director, Michael McDonald, said: “We are delighted to be signing on as a key partner with the WBBL.

“Barbecuing and cricket have long been a part of the fabric of the Australian Summer, and so this partnership is a great, natural fit,” he said.

“We believe that getting involved in barbecuing, like playing cricket, should be inclusive of everyone and we are very proud to be able to support the growth of women’s cricket in Australia.

Weber, the League and cricket Australia’s clubs will work together to continue challenging the perceptions of the role of women and men, both in sport and at home.

A new Finals format has also been introduced for Weber WBBL|07, providing more significant rewards for the top-placed team.

“The new Weber WBBL|07 Finals format adds more incentive than ever to finishing on top of the table after the 56-game regular season,” Mr Dobson said.

“Not only will teams have a guaranteed path to The Final, they’ll also have the backing of a strong home crowd, with fans given more time to secure their ticket to the Final.

“The League views The Final as a marquee moment in the summer of Big Bash and we look forward to creating an unmissable event to cap the Webber WBBL|07 season.