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Watch: MOS Upfront

I
n the lead up to 2021, Ministry of Sport (MOS) has revealed its new advert, with previews of exciting new content coming in the new year.

Highlighting the new content for 2021, MOS founder, Ben Parsons, will be delivering a brand new season of the Conversations vodcast series, while former Australian national cricket team World Cup winning coach, John Buchanan, will host a new season of the Coaches Coach, with special guest former Australian professional surf lifesaver, Trevor Hendy.

In 2021, MOS will also be developing a world-first, athlete education tool, Playa Power, with a series of masterclasses and casual learning surrounding the potential 40 MILLION athletes around the world with marketing potential, Playa Power will featuring a host of professional experts and a host of exciting features currently in the works, with a release date Q2 – Q3 next year.

With over 2,300 sports business news stories published to date, MOS will remain committed through 2021 to being the central business information platform for the sports industry, giving the industry access to a highly curated and valuable hub of news, views, and the latest trends.

Speaking about the excitement surrounding MOS for 2021, Parsons said: “In 2021 MOS will focus on its purpose of enriching the lives of sports leaders.”

“Our purpose will see MOS deliver globally the athlete education tool, Playa Power, and expand our athlete relationships into sports management.

“MOS will also help provide world-leading technology for athlete brain health, a digitally immersive experience for fans in the stadium with one of the most prominent digital signage companies, meaningful fan experiences through international technology, and help deliver better quality production and communications for the sports industry.

“2021 is going to be remarkable; we are grateful for the opportunity we are so excited,” he said.