Ministry of Sport

Volkswagen Renew Major Partnership With The Swans

German car manufacturer, Volkswagen, has extended its major partnership with the Sydney Swans for a further three seasons, through until at least the end of 2022.

The iconic Volkswagen logo will remain on the teams playing shorts, whilst also receiving additional exposure as the clubs coaching sponsor.

Volkswagen and the Sydney Swans joined forces in 2011 and have worked hand-in-hand to bring new innovations to fans at home and in the stadium, launching the ever-popular SwansTV and the Sydney Swans App.

On match days, the Volkswagen Fan Zone featuring the Swans Club Song Car CARaoke is a permanent fixture and fan favourite on Driver Avenue.

Sydney Swans CEO, Tom Harley, said the club is thrilled that Volkswagen has extended its commitment.

“Next year we will celebrate a decade of Volkswagen being part of our Sydney Swans family, which is significant considering our membership base has more than doubled in that time,” Harley said.

“Volkswagen has been a wonderful partner through every step of the journey, helping us engage our members and supporters by delivering amazing experiences.

“Volkswagen has also made it clear they are committed to supporting our future AFLW Team.

In the community, the partnership between Volkswagen and the Swans has also delivered the Volkswagen SwansFit program to more than 18,000 school children, teaching about the benefits of exercise, health and fitness; while the Volkswagen Grassroots Grants program has injected more than $95,000 into local footy clubs across Australia.

Volkswagen’s Director of Customer Experience and Marketing, Jason Bradshaw, also shared the club’s sentiments about the People’s Car’s partnership with the Swans, and what the future held for the iconic alliance.

“It’s incredibly exciting to be continuing our commitment to the Swans and its fans for another three years, and further build upon the relationship we have cultivated over close to a decade,” Mr Bradshaw said.

“Our partnership with the Swans has meant that we can enrich the lives of football fans and the wider community on and off the field, and the whole Volkswagen team is looking forward to continuing that work.”

Together the Sydney Swans and Volkswagen have given away 16 cars across programs developed to reward and engage members and the more than 1.27m fans across Australia.

Shaun Carney

Shaun Carney