Aligned Leisure, a fully owned subsidiary of the Richmond Football Club, is partnering with A.G. Coombs to offer whole-of-facility management of community sports and leisure centres around Victoria.
Richmond FC aims to maximise the community benefit of these valuable assets by aligning them with the sporting programs and services offered by the club, including its award-winning Tiger PAW program that educates primary school-aged children about physical activity, mental health, diversity and nutrition.
Through Aligned Leisure, the Club hopes to transform its business plan and diversify its revenue streams to better benefit members, supporters and the wider community.
Since launching in 2016, Aligned Leisure has won contracts to manage numerous local government-owned sports and leisure facilities in suburban Melbourne, as well as four facilities in Albury-Wodonga.
Its presence on the border aligns with the Richmond Football Club’s academy zone, allowing it to better connect with the local community of the region.
“As well as the high quality, consistent delivery of service we have come to expect from A.G. Coombs, the partnership has provided us with a clear point of difference when presenting our model to clients,” Chief Executive Officer Aligned Leisure, Shane Dunne said.
“Our partnership with A.G. Coombs has been instrumental in the success of Aligned Leisure to date.”
As part of this model, A.G. Coombs is conducting asset audits at all facilities under Aligned Leisure’s management.
Considered a “game changer” in this sector, this asset collection allows for data-driven analytics to be used in much the same way as they are in the commercial sector, providing both Aligned Leisure and their clients with a clearer picture as to the life cycle of the equipment serving their facilities.