The UFC has signed a last-minute deal with global multi-asset investment platform, eToro, prior to the weekend’s record-breaking bout between Whittaker and Adesanya at Marvel Stadium in Melbourne.
The event on Sunday attracted a UFC world-record crowd of 57,127, eclipsing the previous best of 56,214 at the same venue for UFC 193 and laying the platform a successful partnership between eToro and the world’s premier mixed martial arts organisation.
Under the terms of the six-month agreement, eToro will serve as the “Official Online Trading Partner of UFC” in Australia and New Zealand and receive branded presence inside the world-famous Octagon®, as well as stadium activations, social content and consumer promotions.
“We are thrilled that eToro is joining us as UFC’s new Online Trading Partner in Australia and New Zealand,” UFC Vice President of Global Partnerships, Nick Smith, said.
“A partnership in this space with a global company like eToro demonstrates the continued innovation and growth that UFC has developed in-market.”
eToro has more than 11 million registered users globally, who all belong to eToro’s online trading and investment community where members readily share their knowledge and insights.
Due to the simplicity and transparency of the eToro platform, users can easily buy, hold and sell assets, monitor their global portfolio in real-time and transact whenever they want.
Robert Francis, Managing Director of eToro Australia, said: “We are excited to announce eToro as the Official Online Trading Partner of UFC.
“We partner with sports teams around the world in order to try and reach as many people as possible with the main aim of getting them interested in investing.
“The UFC has an incredibly devoted and passionate fan base, which is why we chose it as our first partnership in Australia.
“eToro partners with football in the UK and Germany, motorcycle racing in the US and tennis in France, and we’re thrilled to add UFC in Australia.”
The main event of Sunday’s fight card saw New Zealand’s Israel Adesanya score a second-round knockout over Australia’s Robert Whittaker.
UFC 243 secured a live gate of $5,478,345.