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UFC Name Neds Official Wagering Partner

T
he Ultimate Fighting Championship (UFC) has named Neds as the “official wagering partner of the UFC” in Australia.

As one of the fastest growing digital betting agencies in Australia, Neds will have octagon branding and exclusive broadcast integration at select events with the partnership beginning on 11 July with the highly anticipated UFC 264: Poirier vs McGregor 3.

Neds will also be able to create promotions for fans to win “exclusive UFC experiences” and be present on the UFC’s local social platforms previewing new “event specific content, ensuring Australian punters are well informed.”

Neds chief marketing officer, James Burnett, said it makes sense to partner “Australia’s most progressive wagering brand” with “the most progressive sporting organisation in the world.”

“The rising popularity of UFC over the past decade has been translated into incredible growth in the Australian wagering space, and we are confident that will only continue to scale in the coming years,” Burnett said.

“We are all about taking things to the ‘Neds Level’ and with partnership will give Australian UFC punters an incredible opportunity to be involved in the action and take their fandom to the next level,” he said.

UFC vice president of global partnerships, Nick Smith, said the competition is excited to be partnering with such an “exciting and innovative brand.”

“Much like UFC, Neds are young in their industry and have a focus of always putting fans at the centre of everything they do,” Smith said.

“If you look at what UFC has been able to deliver over the past year this partnership is a great indicator of the continued strength and position that UFC holds in Australia.

“We’re excited to engage fans like never before with Neds in a market that is extremely important to our business,” he said.