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UEFA Call Out For Tenders

U

efa and their competition sales agency Team Marketing have announced an invitation to tender for the 2021-24 cycle of the Uefa Champions League, Europa League, and new third-tier Europa Conference League rights.

The set deadline for first-round broadcasting bidders is November 19th, 2020 at 10 am (CET).

Processes first began last month in sub-Saharan Africa, Iceland, and Italy.

According to the invitation, all applicants will also be required to produce “a comprehensive branding and decoration concept” and entertainment for hotels housing VIP guests.

Media Group Ukraine and Telco Volia both held the rights to the Champions League and Europa League for the 2018-19 and 2020-21 cycle, in Volia’s first-ever sports rights deal.

The two organisations work concurrently to finance HD Football channels.

Media Group Ukraine owns the Football 1, Football 2, and Football 3 pay-television channels.

Invitations have also been issued for the Champions League, Uefa Super Cup, Europa Conference League, and Europa League in Ukraine.

Current sponsors of the Uefa National Team include  Volkswagen, SOCAR, Hisense, FedEx, ALIPAY, and booking.com.

Setanta Sports have also gone to market in Slovenia, Portugal, the Baltics, and Belgium, following a break over the summer due to Covid-19.

UEFA President Aleksander Čeferin said: “In these difficult times, it is important to bring more hope and passion back into the lives of football fans”.

Ukraine sports broadcaster Setanta Sports is said to be an interested bidder, the company first launched in August of last year.

The company has recently acquired the 2021-22 season rights to German Bundesliga, and already own rights to the NBA, UFC, NHL, ATP Tour, and English Premier League.