Truck Assist has expanded its commercial commitment to Virgin Australia Supercars Championship by becoming the naming rights partner of the upcoming Truck Assist Winton SuperSprint.
Last week, Truck Assist partnered with Supercars as the official naming rights partner of the starting grid of Supercars broadcast for the remainder of 2019.
In mid-2018 the company partnered with the TEKNO team to take naming rights to Jack Le Brocq’s Holden Commodore, a partnership which continues in 2019.
Alan Hasted, General Manager of Truck Assist, said of the Winton naming rights deal: “This round has Truck Assist written all over it – in more ways than one.
“Winton is a grassroots, rural town and the event presents a twisty, challenging track that really highlights driver skill and competitiveness.
“Winton is a spectators’ dream too – because it’s one of the few circuits where all on-track activity can be seen from any vantage point.”
Supercars General Manager Commercial, Jamie Black, said: “We’re delighted Truck Assist has extended its partnership with Supercars and will be this year’s naming rights partner of the Winton SuperSprint.
“In 2019 Supercars continues to provide significant exposure for its partners and to have an industry leader on board is great news for our sport.”
The Truck Assist Winton SuperSprint will be run at Winton Motor Raceway in northern Victoria from 24-26 May with tickets available through Ticketek.