Top Supercars Commercial Partnerships This Week: Penrite, Channel Seven And More
n a week filled with new commercial partnerships for the Supercars Championship ahead of the season opener on Friday, here are the top partnerships from the past week.
In naming rights news, Penrite Oil have extended their longstanding partnership with Supercars, with the company receiving naming rights to next month’s Sandown Supersprint.
Penrite Oil CEO, Toby Dymond, said the partnership with Supercars remains close to the hearts of those at the company.
“Again being naming rights of the iconic Sandown event is a great honour for our Australian family-owned company, the track is truly iconic and is very family oriented which really fits well with our brand,” Dymond said.
Youth Telco provider, Boost Mobile, have signed on for a two-year deal, gaining naming rights to the Gold Coast 500 in the process.
Elsewhere, Beaurepaires have been announced as “tyre retail partners at both the Tasmania Supersprint and Sydney Supernight, meanwhile watchmaker provider, Seiko, have signed-on for 2021, with the company expecting to announce further Supercars activity as the season progresses.
In other news, a beverage partner has also been locked in for the upcoming season, with Jim Beam announced as “dark spirits partner”.
This news comes after Coca-Cola and Red Bull all extended deals with Supercars.
In broadcast news, Foxtel will again be streaming the Supercars Championship in 2021, with Fox Sports showing every session, with Hall of Fame inductee Neil Crompton and five-time champion Mark Skaife joining the panel.
Kayo will also hold streaming rights to the Championship, along with the Seven Network putting racing back on their screens for the first time since 2014.
Seven Melbourne managing director and head of network sport, Lewis Martin, said the deal is exciting for all parties ahead of the season opener.
“This Saturday marks the start of a bold new era of not just motorsport but Australian sport in general, as Supercars returns to its rightful home,” Martin said.
“With Mark Beretta leading an unbeatable new commentary team full of fresh faces, we can’t wait to bring all Australians the passion and non-stop action only Supercars racing offer,” he said.
In driver news, Erebus Motorsport have announced WD-40 will back Will Brown’s maiden full-time event, whilst Shaw and Partners Financial Services and Automotive Superstore have previously announced their partnership with Brown.