Top NRL Commercial Partnerships This Week: Tigers, Broncos
n a week full of commercial partnerships, here are some from the NRL that you may have missed.
The Wests Tigers have announced Indigenous health services organisation, Tharawal, will be joining the club as a corporate partner for the next three years.
Tharawal were recently the match day partner for the Wests Tigers coinciding with the start of National Aborigines and Islanders Day Observance Committee (NAIDOC) week.
Tharawal CEO, Darryl Wright, said: “We are honoured to be in partnership with Wests Tigers through our sponsorship.”
“Being NAIDOC week… we all must continue to seek greater protection for our lands, our waters, our sacred sites, and cultural heritage from exploitation, desecration, and destruction,” he said.
On the partnership, West Tigers CEO, Justin Pascoe, said: “On behalf of all at Wests Tigers, I’d like to thank Darryl and the team at Tharawal for their support of the club.”
“We’re really proud of our strong relationships across the Indigenous community and this is another exciting chapter for our organisation,” he said.
Elsewhere, Kia Australia used their partnership with the Brisbane Broncos to support Indigenous outreach organisation, Deadly Choices.
Brisbane Broncos sported the Deadly Choices insignia in their clash against the Cronulla Sharks last Sunday in conjunction with the launch of NAIDOC week.
Kia Australia CEO, Damien Meredith, said it was important to support local community causes.
“The programs that the Deadly Choices team run within the community are nothing short of inspiring,” Meredith said.
“We cannot take health promotion for granted, particularly during the current pandemic.
“We’re happy that Kia are able to once again come on board and help raise awareness for such a great initiative,” he said.
Brisbane Broncos CEO, Dave Donaghy, said the partnership showed a strong bond between all parties involved.
“Kia Australia and the Institute for Urban Indigenous Health have a real focus on the community and making change for the better, which is right in line with what we are about as a footy club,” Donaghy said.
“Deadly Choices makes a huge difference to the lives of so many indigenous people across Queensland and for Kia Australia to partner with us and Deadly Choices in such a public display of support is a great result for everyone and is something really special,” he said.