Top NRL Commercial Partnerships This Week: Sea Eagles, Storm, And More
s the NRL passes the mid-point of the season, here are some commercial sponsorships you may have missed this week.
The Manly Warringah Sea Eagles have announced senior partner 4 Pines Brewing Company as the new naming rights partner of their home ground in Brookvale.
Brookvale Oval will now be known as 4 Pines Park until at least the end of the 2024 season with current construction underway to expand the stadium.
Sea Eagles CEO, Stephen Humphreys says the organisation is delighted to be working with an already existing partner in 4 Pines.
“We thoroughly enjoy working with the 4 Pines team and together, we will now take this great partnership to the next level,” Humphreys said.
“4 Pines Park is a very exciting project.
“Beyond all of the positive branding, we are looking forward to delivering an enhanced fan experience at 4 Pines Park for our Members and Corporate Partners as well as the whole Northern Beaches community,” he said.
4 Pines chief operating officer, Todd Atkinson, said 4 Pines shared a passion to welcome the community having been founded in Manly in 2008.
“We’re going to double down on making a positive community impact with one of the great community grounds in the game,” Atkinson said.
In other news, the Melbourne Storm have announced a new partnership with buy now-pay later financial platform, Openpay, who sign on for the 2021 season.
On the partnership Storm CEO, Justin Rodski, said: “[We are] fortunate to have such great support from and connections with the Victorian community, so we are very excited to have another partner born and bred right here in Melbourne join the Storm family.
“Partnering with Openpay, we see great potential and benefit for our commercial partners, members and fans and hope to see this partnership grow for years to come,” he said.
Openpay CCO, Dion Appel, believes the partnership will help the organisation support their commitment from professional level through to grassroots sports.
“We’re passionate about enabling Aussies to participate in sport, whether that’s helping people spread the cost of buying merch at a game, getting sporting equipment to train with friends and family or signing up for a local sports club, we enable important purchases in their life,” Appel said.
Elsewhere, the St George Illawarra Dragons have announced a new two-year partnership with transportation company, 13cabs.
Penrith Panthers have also extended its major partnership with energy provider, Instyle Solar, until the end of the 2023.