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Top NRL Commercial Partnerships In The Past Week: Roosters, Storm, More

W
ith the 2021 NRL Premiership season now a few weeks in, here are the latest commercial partnerships you may have missed from the past seven days across the league.

The Sydney Roosters announced Metro Petroleum as the club’s official petroleum retail partner until at least the end of the 2023 season, with the company also becoming a premier presenting partner of all home games for the club.

Sydney Rooster chief operating officer, Jarrod Johnstone, said the company is a perfect partner for the club due to their socially minded and innovative approach to creating sustainability for the environment.

“Much like they provide customers with excellent services, Metro Petroleum will be presenting Roosters members and fans with the crowd figures at Sydney Roosters home games,” Johnstone said.

“We are proud to have Metro Petroleum as part of the Roosters family for at least the next three seasons and we believe it is the beginning of a fruitful partnership with one of Australia’s leading service station franchises,” he said.

The South Sydney Rabbitohs have announced an extension with co-major partner, TCL Mobile, with the Alcatel brand placement being changed to TCL Mobile placement on the front of NRL away jerseys for the club in the 2021 season.

TCL director of product marketing, David Vieira, said the transition from Alcatel to TCL branding highlights TCL’s commitment to the Australian market.

“We are excited for a big year ahead, and proud that our brand continues to be part of the success of the club on-field,” Vieira said.

“It is great to see that in our 10th year together, the TCL brand will be part of what we are confident will be a very successful season,” he said.

As part of the partnership, TCL have started the 2021 season with a prize giveaway featuring more than $25,000 worth of prizes available for Rabbitohs members and fans across the club’s digital platforms.

Elsewhere, the Melbourne Storm have announced a new partnership with the Good Friday Appeal ahead of easter, with the club set to help raise funds through a number of activities for the children at the Royal Children’s Hospital.

Speaking about the initiative, Melbourne Storm CEO, Justin Rodski, said: “The Good Friday Appeal is an event that we can all relate to in some way, either directly or having known someone who has been in the care of the wonderful people at the Royal Children’s Hospital.”

“So many children and their families have benefitted from the generosity of Victorians who donate to the appeal every year, even in tough times.

“To see the smiles on the faces of the children and staff when Felise [Kaufusi], Harry [Grant], and Max [King] visited them on Friday is priceless, but to help raise important funds (nearly $20,000 already) so the Royal Children’s Hospital can continue delivering the best possible care is what we hope to deliver this year and for many years to come,” Rodski said.

The Penrith Panthers have announced a two-year partnership with Australian-owned betting company, BlueBet, set to become the club’s stadium naming rights partner.

For at least the next two season, the club’s home ground in Penrith will now be known as BlueBet Stadium.

Lastly, the Wests Tigers have announced a partnership with Australian start-up, Sportsyear, to give fans and members exclusive information on the best place to watch Wests Tigers NRL games live at fan-friendly venues during 2021.

The company uses data from many of Australia’s live sports venues to automate the live sports schedule and run automate promotions for fans.