Top NRL Commercial Partnerships: Bulldogs, Storm and Warriors
s the NRL pack their bags and move the competition to Queensland, here are some commercial partnerships from the NRL you may have missed.
The Canterbury-Bankstown Bulldogs have announced a three-year partnership with Carroll & O’Dea Lawyers, who will be the new naming rights partner of the Bulldog’s membership program.
The partnership begins immediately and runs until 2023, with Bulldogs chief executive, Aaron Warburton, noting how the values of Carroll & O’Dea reflect those of the club.
“Having met with Hannah and the team at Carroll & O’Dea lawyers, it soon became evident that there were many parallels between the two organisations and how we viewed the importance of the community,” Warburton said.
“With Carroll & O’Dea’s commitment to loyalty, diversity and excellence we believe that we have found a partner that shares the same values as we do as a club and who will be the perfect partner for our large and diverse membership base,” he said.
Melbourne Storm have also announced a new partnership with the Institute for Urban Indigenous Health’s Deadly Choices program.
Highlighting the work of Deadly Choices, Storm will wear branded jerseys for this week’s captains run training session and includes a collaboration with Victoria Aboriginal Health Service which will offer limited edition 2021 Storm shirts to Indigenous community members as an incentive to complete their health check.
Though the partnership is currently in place only for the remainder of the season, Storm report they are planning for “a longer-term collaboration.”
Storm CEO, Justin Rodski, said the partnership with Deadly Choices builds on the club’s commitment to work with the indigenous community.
“Melbourne has a history of having some of the game’s best indigenous talent, such as Greg Inglis, Will Chambers and Josh Addo-Carr, on our playing roster and we are honoured to include Deadly Choices and the Victoria Aboriginal Health Service as initiatives we support for our Indigenous community,” Rodski said.
“It displays our on-going commitment, as NAIDOC Week 2021 comes to a close, to helping to improve Indigenous health in Australia, and particularly in our home state of Victoria,” he said.
Elsewhere, the New Zealand Warriors have renewed their partnership with Autex.
Despite coming into ownership of the club just before the COVID19 pandemic, the West Auckland-based business said they are still focused on their desire to “make the club an NRL force.”
Warriors chairman, Rob Croot, said Autex and the Warriors are proud to be partners in growing the club for both members and fans.
“Our Autex business is a family, and we operate honestly, with drive and determination, and most importantly we have each other’s backs,” Croot said.
“We believe that we can support the Vodafone Warriors with strong values and help build resilience and a culture of winning.
“Ultimately, we want a club that New Zealand is proud of… of course we want to win a premiership, but we also want to become a consistent top eight club,” he said.