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Top NBL Commercial Partnerships: Melbourne United, Adelaide 36ers, More

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s the 2021/22 NBL season draws closer, here are the latest commercial partnerships from around the league.

Melbourne United have announced an extension of their partnership with major partner, Tyrepower, marking the fifth year of the partnership.

As part of the deal, the tyre brand will continue to feature on the back of the club’s home and away jerseys and throughout John Cain Arena for home games.

Tyrepower general manager, Richard Ellery, said he was excited to extend the long-running partnership with the club.

“As Australia’s largest independent tyre retailer, we are really excited to continue our relationship with the defending champions of the NBL, Melbourne United,” Ellery said.

“It is important to us that we continue to engage and support communities across metropolitan and regional Victoria and Melbourne United provide a fantastic platform for us to do this.

“Since becoming a partner of the club in 2017, we have been lucky enough to see two Melbourne United championships.

“We take a long-term view to our partnerships, and therefore hope to see that success continue,” he said.

Elsewhere in the NBL, the Brisbane Bullets have announced Atomic as the club’s official beer partner as part of a two-year partnership.

Speaking on the new partnership, which will see Atomic deliver its selection at Nissan Arena for Brisbane Bullets home games and events, Brisbane Bullets CEO, Peter McLennan, said: “We are excited to have Atomic join the Brisbane Bullets and look forward to a successful partnership.”

“We pride ourselves on the experiences we provide for our fans, members and corporate partners and it’s great to welcome Atomic on board.

“Atomic are a progressive company with significant growth plans for their business.

“They’re innovative in their thinking and that aligns well with what we’re building at the Bullets,” McLennan said.

Lastly, the Adelaide 36ers have announced an extension of their partnership with HomeStart Finance, with the brand to feature as am associate partner of the club’s community programs.

HomeStart Finance CEO, John Oliver, said: “We are proud to continue our support of the South Australian sporting community, through our partnership with the Adelaide 36ers, allowing us to offer training clinics to aspiring young basketballers throughout the state.”