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AFL Captains

Top AFL Commercial Partnerships This Week: Kangaroos, Giants, And More

I
n another turbulent week for the Australian Football League (AFL) due to the Victorian lockdown, here are some commercial partnerships you may have missed.

The Carlton Football Club have announced Great Southern Bank as a co-major partner for the next three years.

Formerly a platinum partner, Great Southern Bank elevated their partnership to the highest form possible joining Hyundai as a major partner.

On the partnership Carlton CEO, Cain Liddle, said the partnership showed support and belief in the football club from Great Southern Bank.

“We’re delighted they also see us as an important part of their future, entering their next chapter as Great Southern Bank, with a brand-new look, albeit the same purpose-led strategy of helping all Australians, including Carlton members, own their own home,” Liddle said.

“There is no denying that Co-Major partnerships are incredibly important, especially in this current climate, and to have two strong partners in Great Southern Bank and Hyundai, aligned with us at such a significant level, gives us the perfect off-field platform to build from,” he said.

Great Southern Bank CEO, Paul Lewis, said the organisation was delighted to be a co-major partner with the club.

“Our relationship with the Carlton Football Club over the past three years has been extremely successful, so when the chance to become the new Co-Major arose, we jumped at the chance,” Lewis said.

“Not only does this sponsorship connect us to the entire Carlton Football Club family of members, supporters and key stakeholders, it provides us the opportunity to launch our new brand to millions nationally,” he said.

Carlton also recently announced a one-year extension with official list and recruiting partner Priority Care.

Elsewhere, North Melbourne have announced a new three-year partnership with Colonial Brewing Co. who will become the team’s official beer and cider partner.

North Melbourne CEO, Ben Amarfio, said the team was “thrilled” to partner with the brewing organisation.

“We pride ourselves on the experiences we provide for our fans, members and corporate partners, and we are excited for Colonial Brewing Co. to be a key part of this,” Amarfio said.

On the partnership, Colonial Brewing Co. managing director, Lawrence Dowd, said: “We’re excited to partner with North Melbourne as we have a similar vision and set of values, specifically in terms of our commitment to Australian sport and how we can use the power of our organisations to create a positive difference in local communities.”

Lastly, the Greater Western Sydney (GWS) Giants have announced PILLAR Performance as an official partner.

GWS are the second official partner for PILLAR Performance since the brand’s launch this year having recently partnered with NRL team, the Sydney Roosters.

PILLAR specialise in micro-nutrients that protect joint health and support muscle recovery and immunity.

On the partnership PILLAR Performance CEO, Damien Fitzpatrick, said: “The AFL produces some of the finest athletes in the country and we’re excited that the Giants have chosen PILLAR to support their efforts on the field.”

Giants head of performance, Nick Poulos, welcomed the partnership.

“We all know how even the AFL competition is at the moment so it’s important we do everything we can to get things like micro-nutrition right,” Poulos said.

“The PILLAR micro-nutrient range gives our athletes the best opportunity to stay healthy, recover well and perform at an elite level,” he said.