Back

Top AFL Commercial Partnerships This Week: Carlton, West Coast, Port Adelaide

A
s the 2021 AFL season draws closer, here are the latest commercial partnerships across the league.

Carlton has joined forces with Domestos, in a partnership to raise awareness of ‘Carlton Respects’, which aims to tackle gender equality and domestic violence issues in Australia.

Domestos will be a ‘gold partner’ of the club, with their logo emblazoned on Carlton’s AFL media backdrop.

Ahead of their fourth annual AFLW Carlton Respects game, Carlton CEO, Cain Liddle, said he is pleased to partner with Domestos in their social justice efforts.

“Our partnership with Domestos is also a fantastic endorsement of our club’s strategic direction,” Liddle said.

“To have a brand such as Domestos want to align with our football club as a result of our positive community impact is extremely pleasing from a club perspective.

“As a club, we’re really looking forward to working with Domestos as we continue our commitment in changing attitudes around gender equality for the prevention of violence,” he said.

In other sponsorship deals, West Coast Eagles have announced a partnership with Audi Centre Perth, with the vehicle dealer’s logo to appear on the club’s on and off-field gear.

AGL is also joining Port Adelaide as the club’s official energy partner for the new season.

The partnership will see AGL provide the South Australian club with a certified carbon neutral electricity product, in an effort to reduce their carbon emissions.

Port Adelaide has also released their new Macron playing kit, with the Western Bulldogs revealing their 2021 Asics guernsey in the same week.