The Brisbane Heat have secured the re-signing of three key long-term sponsors ahead of the 2019-20 Big Bash League season, Coca-Cola Amatil, Toyota Australia and National Storage.
The deals will see Coca-Cola Amatil remain the official sports and soft drinks supplier of Queensland Cricket (QC) and the Heat, Toyota Australia as the official automotive supplier of QC and the Heat and National Storage becoming the official partner of the Heat.
Brisbane Heat general manager, Andrew McShea, said the deal shows the success of the Heat not only on the field in recent years, but in the corporate world as well.
“While on the field we always aim for wins and trophies, off the field the Brisbane Heat is committed to developing long-term partnerships with our sponsors that deliver us mutual success,” Mr McShea said.
“The fact Toyota Australia, National Storage and Coca-Cola Amatil have re-committed to us off the back of previous success is the ultimate compliment and we are obviously delighted to have them remain in the QC and Brisbane Heat family.
“Thank you to Toyota Australia, National Storage and Coca-Cola Amatil for your ongoing support and sharing in our values of bringing families together,” he said.
The sponsorship renewals come off the back of the Heat signing international superstar AB de Villiers last month, of which McShea said helped create a positive commercial outlook for the Heat ahead of their upcoming season.
“There is no doubting that the signing of AB de Villiers was one of the most significant in our club’s history,” he said.
“The announcement had a global reach of over 22 million people across social, digital and traditional media and created substantial exposure for our partners outside of the traditional Big Bash League months.
“What the announcement also did was create positive commentary for the Heat and league in general which are hoping will convert into us growing our fan base and driving positive commercial outcomes ahead of the season.
“While our partnerships with Toyota Australia, National Storage and Coca-Cola Amatil were very much in the works prior to the signing being made public, it did allow us to reinforce to our sponsors, members and fans that we are heading in the right direction and in a strong position to have a successful 2019-20 season,” McShea said.
It has also been revealed the sponsorships will cover both the Big Bash League and the Women’s Big Bash League as part of the Heat’s continuation of the ‘One Club, Two Teams’ strategy of alignment between the club’s men’s and women’s sides.