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The Hundred cricket UK

The Hundred Opening Game Brings In 1.95 Million Viewers

T
he opening night of The Hundred made UK history as the most-watched women’s cricket match with an audience high of 1.95 million people.

Research from Nielson Sports revealed the new UK-based cricket competition scored its best results early on in the match, attracting a higher female audience.

The England and Wales Cricket Board’s (ECB) new 100-ball tournament launched the women’s competition on July 21, broadcast simultaneously by the BBC and Sky Sports.

During peak time, the BBC recorded 1.6 million viewers with a further 180,000 on the live stream.

The remainder of the figure was subsidised by Sky, screening the game on its Main Event and Mix channel and free to air coverage on YouTube.

In a statement, the ECB revealed 3.8 million people were engaged and viewing for a minimum of three minutes, with 35% of these viewers being female.

The men’s opening game on July 22drew in 2.5 million viewers, which is more than three times the average audience broadcast numbers for domestic Twenty20 matches.

According to Neilsen, the average female audience over the last two years was only 27% for the men’s Twenty20 cricket.

The Hundred managing director, Sanjay Patel, said: “We couldn’t have asked for a better start to The Hundred – a thrilling match which went down to the wire, a brilliant atmosphere inside the crowd with lots of families and children, and record figures watching at home.”

“The Hundred is all about throwing cricket’s doors open for everyone, and the response to last night’s game has been remarkable.

“We know this is only the first game and there is a still a lot of hard work ahead.

“We’re grateful to Sky for their long-term support for English cricket and especially The Hundred and are excited by the partnership with them and the BBC helping us to reach a broader audience,” he said.