Tennis Australia has today announced an expanded broadcast deal with Sony Pictures Networks India Private Limited (SPN) to further engage with fans in one of the tournaments key international markets.
SPN’s three-year extension as the exclusive television and digital rights holder for India and the subcontinent and will see the broadcaster provide more than 200 hours of extensive coverage for each edition of the Australian Open.
SPN’s broadcast will be on a minimum of two English language linear television channels, along with streaming of all 16 match courts on SPN’s video-on-demand service, SonyLIV.
“We are delighted to not just extend but also expand our relationship with Sony Pictures Networks in India from 2020,” Tennis Australia CEO and Australian Open Tournament Director, Craig Tiley, said.
“This year’s Australian Open attracted record audiences in India which saw the key international market rise to our eighth biggest worldwide, and the third in Asia behind Japan and China.
“Sony Pictures Networks’ commitment to providing their most comprehensive coverage allows us to engage with Indian fans in a deeper and more meaningful way by going beyond the on-court action to tell the story of the Australian Open from all angles,” Tiley said.
SPN will also broadcast all the lead-up events including the Adelaide International ATP 250event.
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business Sony Pictures Networks India said: “It is one of the most coveted titles for any tennis player and the Australian Open has been the most-watched Grand Slam in India for the past two years.
“We are proud to extend our relationship with Tennis Australia and will be providing more than 200 hours of live and non-live content for each edition of the Grand Slam for the next three years.
“Our coverage will include the live matches, studio shows, highlights, build-up thematic shows, Australian Open classics and more along with a dedicated AO section on SonyLIV.”
In addition to producing all matches live from each tournament, Tennis Australia will also provide quality Indian-specific, original programming content year-round, including match highlights, player, tournament and city profiles, best-of, behind the scenes and more.
Select matches will also be broadcast in Hindi during the Australian Open.