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Tennis Australia Names Chief Commercial Officer

T
ennis Australia has named Cedric Cornelis as the organisation’s new chief commercial officer.

Cornelis most recently served as Seek Group commercial and marketing director for Australia and New Zealand and boasts more than 20 years of experience across Europe and Asia Pacific.

tennis australia chief commercial officer cedric cornelis

tennis australia chief commercial officer cedric cornelis

Tennis Australia CEO, Craig Tiley, said Cornelis will start with Tennis Australia in August.

“Cedric [Cornelis] brings an unprecedented level of global business and digital capability to a role that is crucial to our future growth,” Tiley said.

“In the current climate it’s vital we look at our business differently, and find new ways to continue to grow and diversify.

“Cedric’s broad international experiences across so many disciplines will help to identify and take us forward into new opportunities, while at the same time continuing to develop our current revenue streams.

“He will be a valuable addition to our team and our sport,” he said.

Speaking on his appointment, Cornelis said: “As a great fan of the sport, avid player, and admirer of the organisation, I see this role as a once in a lifetime opportunity to contribute to the continued development of tennis while combining my passions in business and sport.”

As part of the move, Tennis Australia confirmed current acting chief revenue and experiential officer, Ben Slack, will remain with Tennis Australia and “assist in facilitating a smooth transition while also maintaining a senior leadership role.”