Tennis Australia looks to enhance production and global distribution of video content at the upcoming Australian Open, as well as all remaining Tennis Australia events in 2019, through a new partnership with social video management platform Grabyo.
Grabyo’s cloud-based video platform will enable Tennis Australia’s digital and social teams to create, edit and distribute real-time video clips and live streams to multiple social and digital platforms throughout its major domestic and international events in 2019.
Tennis Australia will also have the ability to create unique live streamed one-hour daily shows for fans to consume on mobile, social, and OTT platforms across the world.
Athletes participating in the Australian tennis tournaments can also distribute Grabyo-generated video content on their own social media channels as part of the deal.
“In 2019 we want to connect to fans all over the world faster and in a more personal way than ever before,” Xaivier Muhlebach, supervising producer at Tennis Australia said.
“Our global audience is incredibly engaged and hungry for great content, so by working with Grabyo, we have created a content strategy that uniquely targets every possible market.
“Using this platform has given us the freedom to be creative and make great content without the concerns of distribution slowing us down.”
In 2018 the Australian Open reached over 900 million homes in more than 220 territories and with the introduction of Grabyo, Tennis Australia will streamline its digital workflows and scale its presence in key markets around the world, leveraging the increasing demand for live streaming and VOD on multiple platforms and devices.