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Telstra To Present Australian Dice Football League

A host of AFL stars are set to face off in the Australian Dice Football League (ADFL), presented by Telstra and hosted by comedian and TV/radio personality, Andy Lee.

Starting Friday May 8, the four-week tournament will see players from every club in the AFL compete in head-to-head games, where they will roll two dice each quarter, following the familiar format of a footy match.

The first roll determines the goals (6 points per goal), and the second roll the behinds (1 point per behind), with the fixtures mirroring what would have been rounds 8-11 of the 2020 AFL Premiership season.

Telstra chief marketing officer, Jeremy Nicholas, said the game will be a fun time for people of all ages while the season suspension continues due to the COVID-19 pandemic.

“With footy on hold, we wanted to find a way to continue our support of AFL by giving fans a fun, entertaining game people of all ages can enjoy and be part of at home,” Nicholas said.

“We hope that it not only introduces a new pastime to families’ routines at home, but it also gives football fans the chance to get to know their favourite players better by seeing them close up and competing at home in the rough and tumble of dice footy.

“Telstra is really proud to support AFL and sport in Australia,” he said.

AFL general manager of growth, digital and audiences, Darren Birch, said the competition is just another example of how the industry is coming together to support those at home.

“It’s not quite footy as we know it, but through this uncertainty, we can explore and experiment with some new ways to keep our fans entertained whilst giving our players the chance to perform in a totally different environment,” Birch said.

Host of ADFL, Andy Lee, said the competition will be evenly matched, will all players having a ‘home ground advantage’.

“It’s great to see dice football played at the elite level as we see the likes of Selwood, Betts, Heppell, Grundy and Riewoldt run out this week,” Lee said.

“Obviously, there’ll be no home ground advantage cause all the players will be in their own homes.

“A truly level playing field, unless their desks or tables have a wonky leg but that’s on them,” he said.

The tournament will be available to watch at afl.com.au/dicefooty and through the AFL Live Official App, as well as Telstra’s social media channels.