Ministry of Sport

Swiss bank creates esports team

PostFinance breaks new ground announcing the ambitious task of launching its own League of Legends squad on January 1, 2019.

Starting on a 12-month contract, players will receive a monthly salary of $2,500 Swiss francs ($3,400 AUD), housing and coaching staff.

PostFinance will partner with Swiss esports agency MYI Entertainment, looking at the whole concept as “The Esports Experiment.”

Rather than looking to establish its own long-term esports organisation, the company plans to use the experiment to learn about esports.

According to the announcement, “PostFinance wants to use a digital experiment to gain valuable experience in this exciting market, which remains a niche in Switzerland, and appeal to young, digitally adept customers.”

Meaning, the team will use PostFinance’s digital products and services to create a budget and track their own expenses.

The process will be documented, enabling the bank to market its digital products directly to esports fans.

According to PostFinance, this is a step towards the company’s goal of “becoming the leading digital bank in Switzerland by the end of 2020.”

To achieve that goal, the bank wants to tailor its products and services to appeal to digital and mobile markets, which lines up well with the esports audience.

Shaun Carney

Shaun Carney

230 comments

Most Viewed