Swimming Australia Extend Partnership With Arena
wimming Australia have renewed its partnership with global swimwear brand, Arena, in an extension on their previous four-year agreement.
The deal will see Arena continue as official swimwear and apparel partner of the Australian Dolphins Swim team until December 2021.
Swimming Australia interim chief executive, Tim Dempster, said it was a positive for both brands to continue on with the partnership.
“[Arena] are a wonderful partner of Swimming Australia and I know it has been an incredibly challenging time for them in their home country of Italy due to COVID-19, so we thank them for their continued investment to our sport and our athletes,” Dempster said.
“We are very lucky to be able to work with a company like Arena that shares similar values and is as passionate about swimming as we all are.
“They are a leading global manufacturer of competitive swimwear, allowing our athletes to have access to innovative products and world leading technology in their pursuit for success on the world stage,” he said.
Arena co-chief executive, Giuseppe Musciacchio, said the brand feels at home in Australia.
“It is particularly pleasing to be continuing our support for the Dolphins in these difficult times,” Musciacchio said.
“It means a lot to us given the importance of swimming in the country, not only at the top levels, but also as an activity that exemplifies Australia’s love of sports and a healthy lifestyle.
“As a global brand, we aim to help improve people’s lives through watersports and swimming in particular, since they reap benefits for both physical and mental health and connect us to our most abundant natural elements.
“We strive to promote these sports as a lifestyle, starting with user experience, and leveraging our expertise and passion to design functional, stylish products that make watersports simple, rewarding and fun, whether you are competing, training or just relaxing,” he said.