Supercheap Auto Takes TCR Australia Series Naming Rights
he Australian Racing Group (ARG) has announced a five-year partnership with Supercheap Auto, in a deal that sees Australia’s Touring Car Racing (TCR) series be renamed the Supercheap Auto TCR Australia Series.
The 2020 Supercheap Auto TCR Australia Series is currently scheduled to start on January 24 in Tasmania, and will take place over six rounds across Australia, with Supercheap Auto also becoming a partner for the V8-powered s5000 open wheel category that competes at the Australian Drivers’ Championship and Motorsport Australia Gold Star.
ARG CEO, Matt Braid, said Supercheap Auto’s support of Australian motorsport goes back almost 25 years.
“ARG is proud to welcome Supercheap Auto to the TCR Australia Series as our long-term naming rights partner,” Braid said.
“It is a strong endorsement of the TCR Australia product and our growth plans for the category that Supercheap Auto has identified TCR as a strategic platform to align its iconic brand and engage Australians who love their cars and motorsport.
“For more than two decades, Supercheap Auto has supported motorsport in Australia with unwavering passion and best-in-class activation.
“It is an honour to know that commitment will now extend to the Supercheap Auto TCR Australia Series, for at least the next five years,” he said.
Supercheap Auto managing director, Benjamin Ward, said: “As an Australian owned retailer, we are proud to continue investing in Australian motorsport.”
“The TCR series with its diverse range of turbocharged touring cars deliver fantastic racing and with the broadcast of ever race now on free to air television, this is accessible to all Aussie motorsport fans.
“Supercheap Auto is well known as the longest naming rights sponsor of the Bathurst 1000, and for us, our new partnership with TCR gives us the opportunity to bring high quality motorsports to more Australians, more often.
“With our support of the TCR category, this offers fantastic market relevant racing in Australia.
“For the V8 lovers, the S5000 category is first class open wheel racing,” Ward said.