Supercars Nets 35% Broadcast Increase As COVID-19 Cluster Forces Postponement
he latest Supercars event, the Penrite Oil Sandown SuperSprint has recorded an average of 166,500 viewers on Foxtel, a 35% increase on Supercars round two in 2020.
Supercars CEO, Sean Seamer, said Race 4 on Sunday drew 174,000 viewers on Foxtel, the largest audience for an exclusive race since the 2019 Sandown 500, and managed to draw a larger audience than all three AFL games on Foxtel on Sunday.
“We were over the moon to see racing return to Victoria for the first time in 16 months,” Seamer said.
“Despite the rain on Sunday, fans turned out and were rewarded with come brilliant racing.
“That was reflected by the outstanding broadcast ratings, highlighting the world-class quality of our broadcast.
“We’re already counting down the days to the next round in Tasmania,” he said.
Due to the ongoing COVID-19 outbreak in Brisbane, leading to a flash three-day lockdown, Supercars has announced the upcoming Beaurepaires Tasmania SuperSprint has been postponed by one week.
The event will now be held on the weekend of April 17-18, and Supercars has said all tickets already purchased will remain valid for the new dates.
In a statement, Supercars said all staff and race teams will comply with all applicable government regulations in travelling to and staging the event.