Ministry of Sport

Sports News

Sydney FC land major four-year deal

Sydney FC has secured a major coup for the club, with the signing of Australia’s leading air conditioning suppliers, Fujitsu General Australia. The four-year major partnership will include the Sky Blues’ Hyundai A...

Melbourne Victory achieve massive extension with WorkSafe

The Hyundai A-League’s Melbourne Victory has received a long-term commitment from WorkSafeVictoria following a recent contract extension. The partnership, which began in February 2017, has been hugely successful...

NBL brings EGO to the States

The National Basketball League has partnered with power equipment brand EGO for the NBA x NBL pre-season series in the United States, which began last week. EGO, which specialises in cordless outdoor power equipment...

British Masters golf signs on Ladbrokes and LIFElabs

Sky Sports British Masters have signed two new Official sponsors, betting company LadBrokes and digital currency firm LIFElabs, for this month’s golf tournament in England. The new deal will see Ladbrokes-branded...

Tennis Channel to bring more Women’s Tennis in new deal

Television network Tennis Channel will become the new over-the-top (OTT) digital streaming and linear television home of Women’s tennis after signing a landmark deal with the Women’s Tennis Association (WTA). Through...

Juventus to grow Asian reach with Wanbo Sports dea

Italian Serie A football club Juventus have signed a deal with Chinese sports media company Wanbo Sports, making them the official regional partner of the champion team. Wanbo, which has become a market leader in China...

PayPal becomes latest NBA jersey patch sponsor

The NBA’s Pheonix Suns have signed a deal with digital payments platform PayPal, becoming their first jersey patch sponsor and the 25th NBA team to have secured such a deal. The NBA approved jersey sponsorships back in...

Juventus announces new global partnership with socios.com

Italian soccer giants Juventus have announced an innovative multi-year strategic global partnership with blockchain-based fan engagement platform Socios.com in a bid to expand their global audience. The partnership now...

Bombers ink long-term deal with a recruitment firm

Essendon Football Club has announced a new partnership with leading recruitment provider, Orchard HRO, making them one of the first AFL sides to sign a specific recruitment and list management partner. The three-year...

Roka partners with new beach volleyball series

Performance eyewear manufacturer Roka Sports, has announced a partnership with five-time Olympian Kerri Walsh Jennings’s new beach volleyball event series p1440. Roka was named the official lifestyle and competition...

Tottenham enter new headwear deal with New Era

New York-based cap manufacturer, New Era, has been named the official headwear licensee of the Tottenham Hotspurs and will produce the collection for the club’s global fan-base. This multi-year agreement will see New...