Ministry of Sport

Sports News

Strong start for NRL’s $120 million digital investment

The National Rugby League’s (NRL) $120 million investment into their own digital platforms is providing promising signs, according to NRL Digital boss Rebekah Horne. NRL Digital, encompassing a central news...

Bupa teams up with Adelaide Crows

The Adelaide Football Club has joined forces with healthcare provider Bupa in a new partnership which will benefit Crows fans as well as the wider South Australian community. With a strong presence in South Australia...

Hockey NZ extend Lotto partnership

HOCKEY New Zealand has announced Lotto Sportswear will continue as official apparel partner of the Vantage Black Sticks for a further two years.  The partnership that extends back to 2008 will see Lotto provide the...

New report confirms digital consumption on the rise

THE legendary Mary Meeker has just realised her highly anticipated annual report on internet trends across the globe.  Meeker, who is a Partner at Kleiner Perkins Caufield & Byers, an American venture capital firm...

Channel Ten Makes entry into esport with new broadcast deal

GFINITY Esports Australia has announced a partnership with Network Ten that will broadcast the inaugural 2018 Gfinity Elite Series live on free-to-air television. Ten’s ONE channel will broadcast 3 hours of all...

Optus launches FIFA world cup campaign

Optus Sport has launched its first campaign as the official Australian broadcaster of the 2018 FIFA World Cup. Coverage of all 64 matches will be free for all Optus customers, or a $15 per month subscription fee will...

ESPN+ moves into esport with league of legends streaming

ESPN+ has secured a multi-year deal with Riot Games to stream the North American League of Legends Championship Series with coverage to start June 16. The non-exclusive agreement will not affect services that currently...

QeSports set to invest in the booming esports market.

AS esports continues its ascent to challenge traditional sporting codes, so does the growth of businesses looking to cash-in on the booming industry. Aquis Entertainment (ASX:AQS) and Executive Sports and Entertainment...

New Zealand rugby league appoint Greg Peters as CEO

NEW Zealand Rugby League (NZRL) has announced Greg Peters as their new Chief Executive Officer (CEO) starting in June. Peters will replace acting CEO and NZRL deputy chair Hugh Martyn, who has temporarily occupied the...

Audience growth in womens sport key to attracting more sponsors

CONTINUED audience growth for women’s sport in Britain is key to attracting greater sponsorship opportunities, according to UK Charity Women’s Sport Trust. Broadcaster Sky and Women’s Sport Trust, who promotes women’s...

South Brisbane sport fields up for hire from 2019

EXPRESSIONS of interest will be called for community groups to utilise the new $3 million sports and recreation precinct in the booming Ripley Valley. The new facilities are being developed in South Ripley and the...

Air Asia launch UFC branded livery

AirAsia has finally launched the first UFC branded livery on an AirAsia Airbus A330-300 after becoming the first-ever “Official Airline” sponsor in November 2017. This gives the airline rights to the signage and...

Fashion and Sport Brands Clash in Luxury Sneakers Race

HIGH-END fashion brands such as Gucci, Prada and Balenciaga are now looking to tap into the sporting world of sneakers to grow their revenue. This puts them in direct competition with sportswear giants like Nike, Puma...