Ministry of Sport

Sports News

Channel Ten secures historic deal with UFC

UFC fans are relishing the thought of having every episode of the reality tv show ‘The Ultimate Fighter’ on free-to-air television after signing an agreement with Channel 10. The historic deal will feature homegrown...

Viva Energy commits to Cats inaugural AFLW team

The Geelong Cats inaugural AFLW team has secured Viva Energy as an elite partner for the next three years. The new partnership demonstrates Viva Energy’s commitment to the promotion and support of female participation...

The reasons why Boost Mobile has invested heavily in esports

Boost Mobile has confirmed their marketing direction, signing on to be the Official Telco Partner of the Melbourne Esports Open and Naming Rights Sponsor for the Supercars E-Series. Boost has also signed on as Telco...

New Balance treads new ground in Formula One esports deal

Formula one has secured US sportswear and apparel brand New Balance as the Presenting Partner of the F1 Esports Series. The partnership will see New Balance hold activations around the three Pro Series live events with...

Arsenal are on the verge of striking historic deal with Adidas

Reports are circling suggesting English soccer giants Arsenal are set to reunite with German sportswear brand Adidas as their new kit sponsor. Adidas originally designed the red army’s kit in the late 80’s early 90’s...

New Zealand franchise to join the Australian Baseball League

Baseball New Zealand will officially join the Australian Baseball League (ABL) as the ‘Auckland Tuatara’. Tuatara are reptiles endemic to New Zealand and is the country’s oldest surviving species. Former Major...

WSL returns to NIAS Indonesia after 20-year hiatus

After an almost 20-year hiatus, The World Surf League (WSL) has arrived back on the beautiful Indonesian Island of Nias for the Nias Pro Men’s and Women’s Qualifying Series (QS) 1,000 event. It was the year 2000 that...

Holden and Sharni Layton a driving force for girls in sport

In an effort to inspire girls of all ages to give sport a go and realise their sporting potential, star netballer Sharni Layton in partnership with Holden Australia, is calling on sporting clubs across Australia to...

Everton players appear in Angry Birds for unique activation

Renowned English soccer club Everton, leverages unique opportunity with sleeve sponsor Angry Birds, to have star players Theo Walcott, Gylfi Sigurdsson and Cenk Tosun feature as playable characters in the game. All...