JD Sports will remain as the Co-Major partner of the Western Sydney Wanderers FC for the upcoming Hyundai A-League season after signing a one-year extension. Originally signing on for the club’s historic match against...
2 days ago
2 min read
Sports News
Rock Band KISS Signs Landmark Agreement With Penrite Racing Supercars Team
In a world-first partnership, legendary Rock’n’roll band KISS has sponsored the Penrite Racing Supercars team to promote their Newcastle show and the band’s ‘End of the Road’ Australian Tour in November. The landmark...
2 days ago
3 min read
Allied Express To Increase Brand Awareness With New Supercars Partnership
Australia’s largest independently owned courier and express freight company, Allied Express, has signed a new partnership with Virgin Australia Supercars to include the 2019 and 2020 seasons. With a history of...
3 days ago
2 min read
XY Gaming Secures $2.5 Million For Esports Tournament Platform
$2.5 million has been raised by San Fransico-based XY Gaming, which will be used to expand its esports tournament platform that offers gamers cash prizes for competing. Having already hosted more than 16,000 tournaments...
3 days ago
2 min read
Athletes At Colleges In California Could Sign Endorsement Deals Under Newly Proposed Bill
Athletes at colleges in California will be allowed to hire agents and sign endorsement deals if California Governor, Gavin Newsom, signs off on the newly proposed bill. The bill, known as the Fair Pay to Play Act, would...
3 days ago
2 min read
Rugby Australia Adopts Amazon’s Alexa For New Fan Engagement Experience
Rugby Australia has integrated a new fan experience into Amazon’s Alexa device, which can be used during the Wallabies Rugby World Cup Opener Against Fiji this weekend. Rugby Xplorer is Rugby Australia’s all-in...
3 days ago
2 min read
nib Signs Multi-Year Extension As Principal Partner Of The Knights
The Newcastle Knights foundation partner, nib health funds, has re-committed to the club as Principal Partner for the next three years. Maintaining its status as the longest continuous supporter of the region’s iconic...
3 days ago
2 min read
Jordan Agrees To Sell ‘A Large Piece’ Of The Charlotte Hornets
NBA legend Michael Jordan has agreed to sell ‘a large piece’ of the Charlotte Hornets to a pair of Wall Street hedge-fund traders. The transaction will see Gabe Plotkin, founder of Melvin Capital, and Daniel Sundheim...
4 days ago
2 min read
2019 Suncorp Super Netball Season Achieves Record Attendance, Viewership And Streaming Figures
The 2019 Suncorp Super Netball season came to a close on the weekend when the Sydney Swifts took out the championship against the Sunshine Coast Lightning and according to new figures, this year’s series has...
4 days ago
3 min read
AFL Provides Relief For Country Football In Victoria With $18 Million Investment
With the real possibility of community AFL clubs in Victoria folding or facing amalgamation, the AFL has announced an $18 million investment into country football over the next three years. It has been revealed that a...
4 days ago
3 min read
NBL Signs Fourth Consecutive Sponsorship In As Many Weeks
Australia’s National Basketball League (NBL) has just signed its fourth sponsorship deal in as many weeks and there has “never been a more exciting time for basketball in Australia,” according to Chief...
5 days ago
2 min read
Rugby Australia Formalises New Alliance With Australia’s Gay And Inclusive Rugby Clubs
Rugby Australia has formalised a partnership with four of Australia’s gay and inclusive rugby clubs, a move that Chief Executive, Raelene Castle, says “is a key step forward in fostering and maintaining a...
5 days ago
2 min read
NRL Partners With LetsPlay.Live To Deliver Esports Activation During 2019 Grand Final
The NRL is set to deliver an esports activation at this years Telstra Premiership grand final, after signing a new partnership with LetsPlay.Live (LPL). LPL, which is an Australasian esports media company that develops...
5 days ago
3 min read
National Storage Backs Perth Glory For 2019/20 A-League Season
Australasia’s largest self-storage provider, National Storage has renewed its partnership with Perth Glory for the Hyundai A-League 2019/20 season. Under the terms of the partnership, the National Storage Locker Room...
5 days ago
1 min read
Bandits Renew Major Deal With China Airlines
With only a couple months remaining before the start of the 2019/20 Australian Baseball League (ABL) season, the Couran Cove Brisbane Bandits have renewed major partner, China Airlines, as the clubs official...
6 days ago
2 min read
