Sports News

Cricket Australia is being forced to seek a new naming rights sponsor of men’s Test cricket after real estate giant Domain elected to withdraw its backing midway through a four-year deal. Domain signed a platinum...

Cadbury Australia has signed on as an official partner of Australia’s Olympic and Paralympic teams for the 2020 Olympic Games. The partnership will see Cadbury Australia continue as the official chocolate partner...

The Virgin Australia Supercars Championship has secured a new five-year partnership with Pedders Suspension & Brakes. Pedders and SupaShock have also formed a technical partnership to design, develop and manufacture...

Iconic watch brand Pulsar has extended its long-standing partnership the Virgin Australia Supercars Championship. The company has released a brand-new limited-edition Supercars watch to mark their seventh season as the...

England’s topflight Rugby Union competition has announced two new appointments to its executive leadership team to help lead the growth of the organisation following investment by CVC Capital Partners. Zoë...

Tribal Sport has signed a deal to become the official compression partner of the Gold Coast SUNS AFLW team. AFLW players will have access to the Sam Virgo Performance range which includes women’s specific athleticwear...

Softball Australia and Softball Victoria have entered into an exciting new partnership with La Trobe University that will see the softball organisations’ headquarters relocate to the new La Trobe Sports Stadium in...

The Pakistan Super League, Global Sports Commerce (GSC), and beIN Media Group have announced a media rights agreement that will see beIN Sports broadcast the 2020 Pakistan Super League live in Australia, as well as...

After an 11-year stint, Stephen Pitt has announced he will be stepping down as Chief Executive Officer of Golf Australia later this year. Pitt joined Golf Australia in 2008 and oversaw a period of change and expansion...

The National Basketball League has become the only major summer sporting league to have increased average attendances over the last 12 months, registering an eight per cent increase and posting its fifth year of...

PointsBet has negotiated a deal with the National Basketball League (NBA) that will see the Australian sports betting company integrate a win probability metric on the league’s digital platforms. PointsBet will...

Team New Zealand has announced McDonald’s as their “official family partner” for the upcoming America’s Cup, but Exercise NZ has today challenged whether the fast-food chain should be a sponsor...

Rugby Australia has begun the market process for the game’s media rights with non-disclosure agreements issued to interested parties for the next five-year rights cycle (2021-2025). The governing body is pitching a...