Ministry of Sport

Snap Fitness Signs Multi-Year Deal With Brisbane Lions Ahead Of Finals Run

Snap Fitness has entered into a multi-year partnership with the Brisbane Lions to become the Official Membership Partner for their AFL and AFLW teams in 2020 and beyond.

The new deal will see the Snap Fitness logo appear on everything related to Lions membership including membership packs, cards and polos.

Brisbane Lions CEO, Greg Swann, said the signing was a glowing endorsement of how far the Lions team has come on and off the field in the past twelve months.

“We are thrilled a global, iconic brand like Snap Fitness, is keen to join the Lions Den,” he said.

“In 2019 our membership tally of 28,821 hit a 14-year high, so it’s fitting we have signed our first membership partner in five years.

“Snap Fitness is the right fit for our members.”

Snap Fitness has been an established, international brand for more than 15 years and boasts more than one million members at their gyms across the world.

“We are excited to embark on this new partnership with the Brisbane Lions at a time when both businesses are poised for strong membership and network growth over the coming years and well-positioned to support one another through this journey,” Snap Fitness Asia Pacific CEO, Ty Menzies, said.

“There is naturally a good fit between both brands offering member-based products, a community first approach and a passion for health, fitness and wellbeing.

“With Snap Fitness’s national footprint and a national consumer base with the Brisbane Lions we have a great opportunity to support each other’s growth strategy, nationwide.”

Due to the demand for AFL Finals Series tickets, Lions 2020 memberships went on sale early, with more than 1,000 signed on for next year.

Shaun Carney

Shaun Carney