Sky New Zealand Wins 2023 FIFA Women’s World Cup Rights
he FIFA council have announced Sky Network Television have secured the exclusive broadcast rights in New Zealand for the Women’s World Cup in 2023.
Sky will show 64 games of the tournament, including the opening match which will be held in Auckland’s Eden Park.
In an effort to encourage more viewers, one match per day, including key games and all games involving New Zealand’s national team, the Football Ferns, will be available on free-to-air nation-wide.
FIFA chief women’s football officer, Sarai Bareman, said they are excited for Sky to be an official broadcaster of the upcoming tournament.
“Sky has shown a strong track record of broadcasting women’s football in New Zealand and this deal will provide unprecedented coverage of the tournament, as well as bringing women’s football to more fans and new audiences,” Bareman said.
“We look forward to working with Sky to promote the FIFA Women’s World Cup 2023 to accelerate the growth and visibility of the women’s game in New Zealand in the lead up to 2023,” she said.
In addition to the games being broadcast on television, Sky coverage will also include “highlights, support programming and other digital content across all platforms.
Sky CEO, Sophie Moloney, said the deal would give Sky the opportunity to support the growth of women’s sport in New Zealand.
“We are truly honoured to have been chosen to deliver the FIFA Women’s World Cup in Aotearoa New Zealand and thank the FIFA team for the confidence they have placed in us,” Moloney said.
“We are committed to supporting the growth and development of the women’s game alongside our support for women in sport across dozens of other codes, athletes, teams and communities throughout Aotearoa,” she said.
FIFA report the FIFA Women’s World Cup has claimed the “crown of the most-watched single-sport event for women globally, with the most recent edition attracting a record audience of over 1.1 billion viewers.”
The 2023 world cup is set to get even bigger after the announcement the tournament would be expanded from 24 to 32 teams in an effort to “accelerate the growth of the women’s game.”
The announcement of the sale to Sky comes just over a month after media rights in Co-Host nation Australia were secured by Optus Sport.