The Cronulla Sharks home ground will now be known as PointsBet stadium after the online bookmaker signed a four-year naming rights partnership with the NRL club.
PointsBet is Australia’s fastest growing online bookmaker and is successfully taking on the large international players that have dominated the Australian online betting market in recent times.
The PointsBet logo will also feature on the sternum of the Sharks jersey and Sharks General Manager of Commercial, Chris Highett, was thrilled an innovative and modern Australian owned company such as PointsBet would be joining the Sharks corporate family.
“PointsBet is setting new standards in the sports betting industry in Australia and around the world and we’re excited they have shown great faith in our club by partnering up with the Sharks on this long-term arrangement,” Highett said.
“Starting with our round five game against the Roosters, the Sharks will be playing out of PointsBet Stadium and we look forward to a long and positive relationship with the team at PointsBet.”
PointsBet co-founder and Chief Marketing Officer, Andrew Fahey, said: “We are thrilled to be entering a long-term partnership with the Cronulla Sharks.
“They have ambitious plans both on and off the field and we look forward to being part of their success.
“There is nothing better than watching footy at a traditional suburban ground like at Cronulla and you won’t find a more loyal, passionate supporter base than Sharks fans.
“The announcement of PointsBet Stadium is something we are very proud of.”
In January this year PointsBet launched in the recently legalised USA sports betting market and with its in-house technology powering new bet types, expansive player props, exotic markets, early payouts and best-in-market pricing on key events, the PointsBet Sportsbook iOS (Apple) App is already ranked in third place amongst bookmakers nationwide in the USA, ahead of multi-billion-dollar brands like William Hill, MGM and Caesars.
The Australian operation has experienced significant increases in customer acquisition, turnover and revenue in the past 12 months by utilising NBA legend Allen Iverson, as well as local footy personalities Brett Finch and Billy Brownless as brand ambassadors.