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SEN Forms Exclusive Radio Rights Partnership With Cricket Australia

C
ricket Australia (CA) will partner with Sports Entertainment Network (SEN), to expand SEN’s coverage of cricket and become its major commercial domestic radio rights holder.

SEN will secure exclusive AM commercial metro city radio rights to broadcast International and KFC Big Bash League (BBL) cricket this summer.

Coverage will be offered on 1629 SEN SA in Adelaide, 1116 SEN in Melbourne and 1170 SEN Sydney, 1053 AM Brisbane, 1620 AM Gold Coast, 657 AM Perth, SEN Spirit 621 AM in Bunbury, 1629 AM Mt Gambier, SEN Spirit 621 AM in Bunbury and 1629 AM Mt Gambier.

Regional Australia will also be included, with SEN having exclusive AM/FM radio commercial rights to broadcast International and BBL cricket coverage.

A commentary team will soon be announced by SEN’s chief sports caller, Gerard Whateley, who said: “through this COVID year, audiences have flocked to the comfort of sport in rare numbers and that will undoubtedly continue with cricket throughout the summer.”

“The Test series against India promises to be enthralling given the events of two seasons ago as Australia looks to put things right with a full strength and settled team against the might of Virat Kohli and his men.

“It will be our honour at SEN to share those compelling contests with audiences across the country,” Whateley said.

A junior show will also be included, with the Kid’s edition to air Sunday mornings.

SEN executive director, Chris Giannopoulos, said: “a thrilling summer of cricket promises much welcome relief in what has been a really tough year and we are excited to renew our partnership with Cricket Australia.”

“Cricket has always been an intrinsic part of summer in Australia and this year promises many incredible matches which we look forward to broadcasting across the national SEN radio network and our regional syndicated broadcast partners,” Giannopoulos said.

Cricket Australia interim CEO, Nick Hockley, said he was thrilled to see SEN expand cricket coverage this summer.

“We’re proud to deepen our partnership with Sports Entertainment Network, in what’s already shaping up as a massive summer of cricket,” Hockley said.

“SEN is increasingly becoming a go-to destination for sports radio across the country, and we’re looking forward to hearing their experts cover what is going to be a compelling Test series against India.

“Taking the game to all parts of the country is crucial for the health of Australian cricket, and SEN’s syndication network will help take the game far and wide,” he said.