South East Melbourne Phoenix has bolstered its commercial roster ahead 2019/20 NBL season, signing MG Motor Australia as an Official Partner of the club.
MG Motor’s metro-Melbourne dealerships – Dandenong MG, Ringwood MG, Cranbourne MG, Northern MG and Werribee MG – have all come on board as partners for the inaugural season of the Heartland club and will include back of jersey branding, signage and a state-of-the-art in-game activation that will excite fans.
“MG Motor Australia has a firmly established relationship with the NBL, and we are delighted to be one of only two clubs to have the marque on board as a club sponsor,” Phoenix GM, Tommy Greer, said.
“We look forward to working closely with MG Motor, and more specifically the metro-Melbourne dealers, to help them achieve their goals as we strive to achieve ours in NBL20.”
A number of players will be seen driving the MG ZS around the streets of the South East and beyond.
Peter Ciao, MG Motor Australia CEO, said: “At MG Motor Australia, we’re familiar with entering an established market and pushing the boundaries of competition as a new and exciting challenger.
“Alongside our metro-Melbourne dealerships, we’re delighted to support the newest team, the South East Melbourne Phoenix, as they too prepare for their debut season and what’s set to be another exhilarating competition.”