Ministry of Sport

Sarah Wyse appointed head of the AFL Media network

Sarah Wyse has joined the Australian Football League as head of the AFL Media network.

The newly created position will see Sarah oversee the core news, content, creative and production teams of the AFL’s news, digital and creative business.

The AFL Media is assigned to generate and deliver world-class content for the league’s fan base, partners and new audiences across the entire AFL digital network.

Wyse joins the team after the recent appointment of former Nike executive and Western Bulldogs CEO Dave Stevenson in the role of head of audiences, products and innovation.

Passion for driving diversity in the workplace and her entrepreneurial mindset, Wyse launched Australia’s first dedicated online resource, Wyse Women, which focused on increasing the participation of women in the industry through a range of products and services centred around flexible and modern work practices.

“It was through Wyse Women that I met the team at AFL,” Wyse said.

“Diversity and flexibility are two of the core business values at [the] AFL, and the opportunity to run their unique media business living such values every day was simply too good an opportunity to turn down.”

Wyse will focus on optimising content for the elite game and growing the AFL’s engaged fan base while engineering innovative and creative ways for new audiences to experience the game into the future.

Shaun Carney

Shaun Carney