Ministry of Sport

Samsung Renews Partnership With Adelaide Crows Esports Team

Samsung Electronics Australia has renewed its sponsorship of the Adelaide Crows esports team, Legacy Esports, furthering its commitment in competitive gaming.

The South Korean electronics company will remain as the team’s exclusive screen and memory partner for 2019.

Equipping Legacy’s four PC gaming teams with NVMe M.2 SSDs and curved gaming monitors, Samsung will feature on the team’s 2019 game day and retail jerseys and will also be the naming rights partner of Legacy’s Esports High-Performance Centre, located at the Adelaide Football Club in South Australia.

“Esports is one of the most captivating and exciting fields of professional competition in Australia and is redefining how people bring together athleticism, precision, and the best forms of performance technology,” Chief Marketing Officer Samsung Electronics Australia, Josh Grace said.

“As a brand, we’re committed to supporting Australians to break barriers and achieve amazing things through our ‘Do What You Can’t’ spirit and look forward to following the success of Legacy Esports in 2019.”

Legacy Esports was the first esports team to be purchased by a professional sporting body when it was acquired by the Adelaide Football Club in May 2017.

The club’s Chief Operating Officer, Nigel Smart, said he hopes the two organisations can build on the successful partnership they started in 2018.

“We are ecstatic to have Samsung back on board with Legacy in 2019,” Smart said.

“Last year, both organisations took strides to grow the industry in Australia and the partnership and subsequent activations helped raise awareness of esports.

“We look forward to continuing that in 2019 at all levels, from elite to grassroots.”

2019 is already shaping up to be a big year for Legacy; hosting a boot camp in early January at the Samsung High-Performance Centre in preparation for the Oceanic Pro League, which kicked off last weekend.

Shaun Carney

Shaun Carney