A new collaboration between Rolling Stone, the number one global brand in music publishing and media, and the World Surf League (WSL) will see a range of content created featuring the worlds best surfers.
Rolling Stone will devote significant editorial backing to the project, including features and photos essays in the magazine as well as video and digital content.
Athletes featured in the partnership include Stephanie Gilmore (reigning 7X WSL Champion), John John Florence (2X WSL Champion), Coco Ho, Lakey Peterson, Tatiana Weston-Webb, Conner Coffin and more.
The first piece of content has been released today and features Hawiann surfer Coco Ho – “My First Time with Coco Ho.”
“My First Time,” is an ongoing fan-favourite series featuring a wide range of artists, actors and celebrities as they sit down to divulge a series of “firsts”.
Through “My First Time,” viewers get a closer look at some of pop culture’s most well-known faces. Past participants have included, Ringo Starr, Lizzo, Sophie Turner, Maisie Williams, Willie Nelson and Seth Rogan. New content will be released each week on RollingStone.com and WorldSurfLeague.com.
“The athleticism, drama, and adventure of pro surfing is a perfect fit for Rolling Stone readers, who count on us for the most cutting-edge cultural content in the world,” Rolling Stone President, Gus Wenner said.
“Rolling Stone is thrilled to partner with the World Surf League on a slate of joint initiatives that celebrate the world’s best surfers and the Championship Tour as music is such a critical part of surfing and life on the tour.”
The partnership will also include Rolling Stone’s sponsorship of the music stage featuring The Raconteurs, as well as a special edition co-branded apparel collection with Rolling Stone and Outerknown at the upcoming Freshwater Pro pres. by Outerknown.
“Rolling Stone is legendary in the music industry and it’s really awesome to work with such an iconic brand,” 7X reigning WSL Champion, Stephanie Gilmore, said.
“I’m passionate about music and there’s a strong natural connection with surfing, which makes this an extremely exciting partnership. Rock and roll.”