In a world-first partnership, legendary Rock’n’roll band KISS has sponsored the Penrite Racing Supercars team to promote their Newcastle show and the band’s ‘End of the Road’ Australian Tour in November.
The landmark agreement will see the KISS logo and imagery appear on the two Penrite Racing Supercars of David Reynolds and Anton De Pasquale at the Vodafone Gold Coast 600 and Newcastle 500.
“KISS is one of the biggest bands in the history of music and I am absolutely stoked to get the chance to race in the famous band colours, it’s a huge honour,” Reynolds said.
“The band has millions of fans around the world and the famous KISS Army so this is a real privilege.
“We will be rocking the colours with pride on the cars and in all of our theming.
“We will also be pumping some of their biggest hits through the radio to fire us up.”
KISS plays its only outdoor show of the upcoming farewell tour at the Newcastle 500 on Saturday November 23 and it’s also their only regional performance and one of only two shows in New South Wales.
KISS said: “We’re thrilled to have joined with the good folk at Penrite Racing to unleash not one, but two KISS supercars.
“We know how fantastic Supercar racing is in Australia so we’re honoured to be amongst it.”
“We can’t wait for everyone to see the first-ever KISS Supercars,” Gene Simmons added.
Penrite Corporate Partnership Manager and Director of Motorsport, Jarrod Harding, said: “When the idea to partner with the biggest rock band in the world was first presented, we jumped at the opportunity and moved heaven and hell to make it happen.
“Obviously, KISS has a massive fan base and are hugely culturally relevant in Australia and NZ and their music resonates well with our customer base.
“Being an Australian Family owned and operated business we have greater flexibility with our branding guidelines that can accommodate such a departure from our usual corporate look – it also helps that we have a couple of big KISS fans within the Penrite family.
“We have a number of activations both on and off the track so keep an eye out for the fireworks.”
The Coates Hire Newcastle 500 is the season finale of the 2019 Virgin Australia Supercars Championship and will run from 22-24 November on the streets of Newcastle’s CBD.
The Coates Hire Newcastle 500 was secured exclusively for Newcastle for five years by the NSW Government via its tourism and major events agency, Destination NSW, in partnership with the Newcastle City Council.