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Repco Takes Bathurst 1000 Naming Rights

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utomotive parts giant, Repco, is set to become the long-term naming rights partner of the Bathurst 1000 after signing a five-year deal.

The deal will see the event named the Repco Bathurst 1000 from 2021 until at least 2025, taking over from Supercheap Auto as naming rights partner, who had previously held the title since 2005.

The partnership of the event sees Repco extend their partnership of Supercars, which they are the official automotive parts retailer for the Virgin Australia Supercars Championship and a leading sponsor of Scott McLaughlin and Fabian Coulthard’s Shell V-Power Racing Team.

Supercars CEO, Sean Seamer, said Repco’s partnership for the event is a major boost to the sport.

“We are delighted to welcome one of Australian motorsport’s most recognisable and premium brands as our naming rights partner of our marquee event from 2021,” Seamer said.

“Having a partner who wants to celebrate this iconic Australian event as much as we do is great news for our sport and an event which is broadcast to around 298 million homes in 90 countries.

“Having such a prestigious brand behind us is testament Repco’s ongoing support for the category.

“We appreciate Supercheap Auto’s tenure and look forward to working with them again in October on what will be the 16th year of our partnership at the Great Race,” he said.

Repco Australia executive general manager, Wayne Bryant, said the partnership will aim to better engage their customers and passionate Supercars fans.

“It’s two iconic brands in one amazing partnership,” Bryant said.

“Repco has a long history in motorsport and so, aligning with Australia’s most famous race was an opportunity we couldn’t pass up,” he said.

Repco ANZ executive general manager of merchandise and marketing, Jamie Walton, said the Repco team shares the same passion for motorsport as they do their own products.

“Motorsport is part of Repco’s DNA,” Walton said.

“The Bathurst sponsorship will further enhance our commitment to the Repco crew and our passionate customers.

“It also ensures motorsport is a significant part of our future,” he said.