Qatar Airways has confirmed its ongoing commitment to the New Zealand market, announcing a strategic three-year deal with the country’s largest stadium, Eden Park.
As the official airline partner of the Auckland venue, primarily a home for rugby union and cricket events, Qatar Airways will undertake a range of initiatives including branding and member offers as well as cultural, charitable and philanthropic initiatives.
“We are honoured and proud to be part of Eden Park’s family of Icon Partners,” Qatar Airways Senior Manager for Australasia, Adam Radwanski, said.
“This sterling partnership is a fitting match for Qatar Airways that celebrates the sporting passion and fellowship.
“It is set to elevate both our brands on the global stage, especially with sporting fans in New Zealand and beyond.”
With 116 years of history, Eden Park plays an integral role in the local community and this new partnership will allow Qatar Airways to engage directly with New Zealand fans.
It also has the potential to evolve over the next three years as Eden Park prepares to launch a range of tourism experiences including Stadium Glamping, zipline, and rooftop tours.
Eden Park Chief Executive, Nick Sautner, says it’s an invaluable opportunity to partner with a brand known globally.
“Eden Park has a long association with high-quality brands who align with our values, behaviours and customer service standards,” he said.
“We look forward to working closely with Qatar Airways to find more opportunities for our teams to collaborate for the benefit of our community.”
Earlier this year, Qatar Airways introduced its award-winning, patented Qsuite Business Class to New Zealand.
Based in the Arabian Gulf nation, Qatar Airways currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA) to more than 160 destinations worldwide.