German sportswear giant Puma will enter into it’s largest esports deal to date, becoming the official apparel and game-day pants/shoes provider of the Cloud9 team.
Cloud9, one of the most recognisable esports organisations in the world, will have the Puma logo adorn the chest of the team’s jersey, whilst also supplying gameday pants and shoes.
Puma’s first major esports move will only cover the 2019 Spring Split, but C9’s head of partnerships indicated that the relationship has the potential to expand in the future.
“This deal gives us ability to be a part of more things our kid’s love, and that’s how our brand moves the culture forward,” Matt Shaw, head of digital marketing for Puma told the Esports Observer.
“Cloud9 is really uniquely posed to help us do that.”
Cloud9 is one of esports’ most valuable and successful brands, with its League of Legends team becoming the first American team to make the global semifinals in 2018.
“There’s a lot of potential for growth on both sides, so we’re ecstatic that this is only the beginning of the partnership,” added Jordan Udko, Cloud9’s head of partnerships.