Genesis Motors Australia has partnered with the 2019 Presidents Cup, set to take place at the Royal Melbourne Golf Club for the third time on December 9-15.
The partnership will see Genesis create experiences for golf fans and hospitality guests on each day of the event to provide them with unique insights into the 2019 Presidents Cup.
Presidents Cup Executive Director, Matt Kamienski, said the partnership with Genesis is a perfect fit for the two organisation’s values and status.
“We strive to find partners that reflect the status and nature of the Presidents Cup and having Genesis connected to our event is a perfect fit,” Mr Kamienski said.
“Our players, fans and others associated with the event will have an up-close look at how Genesis, a brand that resonates internationally, makes true on their goal to make luxury a complete experience,” he said.
Head of Genesis Motors Australia, David Lederer, said this is a great opportunity for the automotive luxury brand to extend on their association with golf and the Australian market.
“Genesis is very proud to be a partner of the Presidents Cup in Melbourne,” Mr Lederer said.
“It puts the very best players in the world against each other, all in the name of competition and charity.
“The Genesis association with the Presidents Cup began in Korea in 2015, and our proud association with golf continues around the world today.
“Australia is a very important market for Genesis, and we look forward to being part of the excitement and excellence of the Presidents Cup in December,” he said.
The International Team will be searching for their second victory in the event’s third trip to the Royal Melbourne Golf Club in a few weeks, while the U.S. Team will be looking to maintain their dominance in the Presidents Cup competition.