England’s topflight Rugby Union competition has announced two new appointments to its executive leadership team to help lead the growth of the organisation following investment by CVC Capital Partners.
Zoë Clapp, who joins from her prior position as Chief Marketing & Communications Officer at BBC Studios company UKTV, has been appointed to the post of Chief Marketing Officer, while Mark Brittain, the former chief executive of Sports Rights Management, takes up the role of Chief Commercial Officer.
Both will join Premiership Rugby on 24 February 2020, reporting to Darren Childs, Chief Executive.
Zoë Clapp will be responsible for marketing and brand, events, communications, social and digital products and as CMO of Premiership Rugby, her goal will be to grow the popularity, reach and social impact of the sport, working closely with the league’s clubs and players.
Her first tasks will include leading a full brand and creative review, investing in new insight systems and capability, and growing a world-class in-house marketing and online team.
Mark Brittain will lead Premiership Rugby’s commercial strategy as the business seeks to grow the value of its rights and explore new markets and partnerships.
Mark will be the lead on global commercial rights discussions relating to media and content, sponsorship and brand partnerships, merchandising and licensing and any other commercial opportunities.
Darren Childs, Premiership Rugby’s CEO, said: “I am pleased to announce the addition of two exceptionally talented and experienced executives to our senior team.
“As we set out on ambitious plans to grow the sport of club rugby, Zoë and Mark will play key roles in building our brand, reaching new audiences, and delivering commercial growth.”